Once upon a time we used branding to sell things that we didn’t need. Now we can use it to sell ideas that we do need. And today we can even use it for team and strategic alignment. I’m Mitch Anthony. I help people and organizations understand their core purpose, who they serve, how they help, and how they are unique. Then I help them use this insight to get their whole team on the same page, to improve organizational health, for strategic development, innovative change management and improved communications, both internal and external.